UX/UI DESIGN PROJECT

smartphones are laid on a white background and displaying different app pages

UX/UI DESIGN

PROJECT

Overview

Duration: One month and a half
Role: UX/UI Designer
Type: Capstone Project

Research

Problems
- Sponsorships + Review fraud (from friends or family)
- People need to know where they want to go
- Always need the internet to browse places
- Combination of Restaurants and other variety of businesses
- One app does not provide enough information to know about one place
- Users can’t know if the cafe is busyness of place

Solutions
- Personalized notifications of new cafes, new deals, and pop-up events
- Personalized recommendation of new cafes & pop-up events
- Detailed categorization for easy user experience. Just one tap!
- Showing the current status of the cafe with a bar graph
- Detailed information about each cafe on the app
- Update notifications to keep the app up-to-date
- Personal cafe log to keep the record and collect user data

Goals
- Assist users in discovering the ideal spot for their needs by providing detailed features
- Simplify site map
- Ensure the design is user-friendly by incorporating distinct visual and informational hierarchies.

Affinity mapping: Survey from potential users

Differentiation from other apps
- Stamp system with the participant cafes
- Personalized notification of pop-up events or exclusive local deals
- Personalized recommendations according to users’ reviews and rates
- Detailed categorization for a user-friendly interface
- Personal cafe log features to keep their data

Competitor Analysis

	YELP	Ritual	Google Maps
Reviews & Rate	O	O	O
Real-time graph	X	X	O
Stamp & Redeem	X	X	X
Personalized Recommendations	O	X	X
Search Bar	O	O	O
Personal log	X	X	O
Categorization	X	O	O

Target audience

Since the onset of the pandemic, there has been a noticeable trend among people who are increasingly extending their remote work hours to achieve a more balanced work-life experience. Simultaneously, there is a growing preference for working in cafes, where the pleasant atmosphere enhances productivity. My target audience comprises freelancers, students, and remote workers, assisting them in discovering suitable places that contribute to an optimal work environment.