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SHISEIDO

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SHISEIDO

AD CAMPAIGN

An individual design project involving
the use of various software tools to maintain brand consistency and effectively promote a product.

Visual Portfolio, Posts & Image Gallery for WordPress
an old woman is looking at the camera, her right face is covered with cream and some text to explaining the ideas. The picture is in black and white and the anti-aging cream container is positioned in the right bottom corner

Anti-aging ad campaign idea1

An ice cream cone contains a container of anti-aging cream, and the container emits a radiant glow with a purple light around it.

Anti-aging cream ad campaign idea2

A female face is half old and half young. Pink light is glowing around her

Anti-aging cream ad campaign idea3

This project was my very first endeavour it fills me with a sense of pride. It was a challenging task, especially considering my limited proficiency in using the Adobe Creative Suite at that time, and generating creative ideas proved to be difficult. To overcome these challenges, I experimented with different design styles, utilizing my iPad for drawing in an attempt to extract the best ideas. As a result, I successfully conceptualized a design that highlighted the new chapter of life while establishing connections with Shiseido’s anti-aging cream.

Visual Portfolio, Posts & Image Gallery for WordPress
Collage format of different images of female models, red colours of clothign and flowers and the anti-aging cream.

Moodboard for Shiseido Ad Campaign

I collected some assets to create the final ad campaign poster, then crafted a mood board to ensure the concept remained cohesive.

By using Photoshop, I altered the model’s clothing to match the brand’s colour and added flowers behind the model to maintain brand consistency. The flipping paper effect was incorporated to give the impression that the audience is peeling back the page, revealing youthful skin over the wrinkled face.

A screen is displaying a woman, half old and half young, in book pages to symbolize a new chapter.

Additionally, I used Photoshop to merge
images of two females into one person,
creating the desired old-and-young effect. These adjustments were made to symbolize the beginning of a new chapter in one’s life, showcasing rejuvenated skin and advertising the impactful results of the product. I am pleased to share that the project was completed as planned, and I am satisfied with the results. It demanded a significant amount of time to make this work, and I am proud of the outcome.

***The Shiseido Ad Campaign project was a mockup that I created independently, not in collaboration with any actual client.***