HOT YOGA
TRI-FOLD BROCHURE
The tri-fold brochure was created to promote
hot yoga classes during the summer.
As the weather heats up, hot yoga studios are less busy compared to the winter season.
This project aimed to explore different dimensions of the tri-fold brochure format, with variations in size between the wing section and the main body. Our objective was to understand the reading habits of the target audience, enabling us to prioritize essential information and minimize less crucial details. Before initiating the brochure design in Adobe Creative Suite, I folded actual paper into a tri-fold format to consider the readers’ perspective and avoid mistakes in the reading order.
Tri-fold brochure cover mockup
Tri-fold brochure inner mockup
While designing the brochure, I had to consider:
- How can I organize the information to ensure a smooth flow for the target audience while reading?
- What specific information would the target audience be interested in knowing?
- Also, considering the preferences and perceptions of the target audience, what colour scheme would resonate best with their preferences?
Additionally, it required thorough research to gather useful and effective information tailored to convince the target audience to join hot yoga classes during warm weather. The process was not only educational but also enjoyable, providing a valuable learning experience about tri-fold brochures and insights into the world of printed materials.