Food truck

This project was initially designated as a team assignment, but I chose to take on the challenge individually, relying on my skills to see it through. I successfully completed it well before the deadline, and I was pleased with the outcome of my final artwork. The project spanned over two and a half weeks, during which I utilized Photoshop, Illustrator, and InDesign to demonstrate proficiency in multiple software tools. This project needed to establish its unique branding.

For the unique branding, I have chosen a couple of colour palettes. The food truck was painted in vibrant red, a colour closely associated with Japan, which reflects the essence of Japanese cuisine. This distinctive colour also serves a practical purpose, making it effortless for people to spot the food truck as they navigate Toronto street. It also can easily stay in people’s minds due to its powerful impact on the colours.

I began by focusing on the logo design for the brand as I believe it serves as a vital representation of the entire brand. Recognizing the importance of a catchy and food truck-related logo, I opted to center my designs around the octopus, the main ingredient in takoyaki. In these designs, the logo character is adorned with takoyaki sauce on its head, establishing a visual link to the actual appearance of the food.

After finalizing the logo for the food truck, I focused on designing the bi-fold brochure to resemble a food truck or restaurant bar area where customers to place their orders. The ambient lighting suspended from the ceiling serves as a menu in Japanese, warmly welcoming customers to explore the offerings. The contact information and the social media platforms are introduced on the back of the brochure.

The interior of the bi-fold brochure features an introduction to the food, providing ideas for new customers unfamiliar with the offerings. Visuals of the menus and detailed descriptions are included. The brochure layouts are organically designed to evoke a street food atmosphere, departing from the formal style of traditional restaurant menus. A QR code is strategically placed at the bottom, enabling customers to access additional information about the company and its diverse food options.

For the final phase of this project, I focused on creating two distinct social media pieces: an Instagram post and a Facebook banner. In comparison to other formats, these designs were relatively straightforward due to my greater experience, presenting no significant challenges in crafting both the takoyaki imagery and promotional content.